10 Amazing Tips For Website Writing
Have you ever been stuck on your journey to create content for websites? You racked and combed every nook and cranny of your brain but you are left with little or no result, let me show you 10 tips to consider while creating or writing content for a website.
People consume web content differently from every other content in any other media or platform. They don't read through, they just skim and take decisions. This reality makes it very challenging to capture the reader's interest within a few seconds but good website writing is key to beating the odds. It doesn't only capture the reader's idea, it also improves visibility.
Writing for a Website seeks to achieve these Five things:
1) Capture your user’s attention
2) Direct your user and ease navigation
3) Call your user to action
4) Inform and educate your user
5) Beautify your website
Writing for the web could be easier if you know what and how to write a website. These 10 tips are specific for website content writing and may as well be applied generically.
1) Understand the entire purpose and utility of the website
2) Visualize the aesthetic of the product
3)Use short and catchy phrases and sentences
4) Personalize the contents
5) Be consistent with your writing style and alignment
6) Highlight the core emphasis
7) Avoid and ambiguity
8) Use the inverted Pyramid pattern
9) Use warm and welcoming languages
10) Make it skim friendly
1) UNDERSTAND THE ENTIRE PURPOSE AND UTILITY OF THE WEBSITE.
Your ability to grasp what the website seeks to achieve gives you a lead on what to write. Your audience attention is gotten, when your content provides value and utility. What the website is all about, gives you a hint on the words, phrases, and sentences to use and also how and where to use them.
Don't make the mistake of doing randomly writing, this often results in, writing out of context and purpose of the web. To write within the context of a website, you have to study and understand the "WHY" of the web and also its utility.
The popular parlance that when the purpose of a is not known, abuse is inevitable, is quite handy in this context. When you do not understand the purpose and utility of the website, you will end up having irrelevant content scattered all over your website.
2) VISUALISE THE AESTHETICS OF THE WEBSITE
Contents are parts of the aesthetic of a website, hence you must envisage the beauty of the website while creating your content. You don’t want to have write-ups that contrast the UI/UX designs of your website.
Choosing your emphasis, selecting cases and fonts are also parts of the aesthetic and you must visualize the outlook of the website, this will help you draft easily.
3) USE SHORT AND CATCHY PHRASES AND SENTENCES
The shorter the phrases and sentences, the higher the possibility to catch your user's attention quickly. Focus on using nouns and verbs other than excessive adjectives and adverbs.
Avoid saying in 100 words what could be said in 50 words. However, this does not imply that makes your content vague and empty.
Use catchy phrases and sentences especially on your first page because most people quickly rush into a conclusion with just a glimpse of your contents.
4)PERSONALIZE YOUR CONTENT
Use more active words other than passive words. Directly engage your audience with your content, this makes them feel connected with the website. Personalizing your content helps create a reader-friendly audience. "Your baby is cute with Nivea is preferred to babies are cute with Nivea." Create the writer-reader flow and connection with active and direct sentences and phrases.
5) BE CONSISTENT WITH YOUR WRITING STYLE AND ALIGNMENT
Choose a unique writing style that is in sync with your website and be consistent with it. More so be consistent with the text alignment that you choose to enhance the aesthetic of your website.
Do not write incoherently or use an inconsistent style, this practice will not only cut short the comprehension of your contents but also the flow.
6)HIGHLIGHT THE CORE EMPHASIS
Do not major on the minor and minor on the major. Highlight emphasis and very important information on your website. You can achieve this via:
1) Underline the text
2) Bold the text
3) Use italic
4) Change font/font numbers
5) Colourize the text
7) AVOID JARGON AND AMBIGUITY
Complex and long word structures that explain terms are best avoided. Be conscious of the reality that none experts and educated folks use your website too and you should try your best to avoid technical languages and unnecessary.
Spell out acronyms on first reference and explain complex or niche terms. Remember that your audience is not just your colleagues or experts in the field.
8) USE THE INVERTED PYRAMID PATTERN
Readers and your website users are always impatient to go through the detail, hence you must endeavor to draft your content in other of importance. Structure your content in an upside-down pyramid form. Let the most important parts of your content are at the top and the details and specifics follow suit.
More so, the use of headlines cannot be overemphasized. It captures the most important part of your content.
9)USE WARM AND EMPATHETIC LANGUAGE
Choose words thaconnectts to the feelings of your website users. Let your choice of words link up with their emotions.
"Feel the comfort with Uber" connects to your users more than " Uber is comfortable"
Put yourself in the shoes of your readers and website users, then you will understand how they feel. Using Warm unempathetic language boosts the relationship between your content and the readers.
10)MAKE IT SKIM FRIENDLY
Make your content easy to skim through. Avoid long paragraphs and extremely long sentences. Most web readers just skim through a page to find the particular information they are looking for otherwise so, so they move on.
Instead of a long paragraph, try to itemize your points using bullets and numbering and also input white spaces. This may look like a waste of space but it's users' friends.
It's also very important that you sectionalize your content instead of dragging the whole thought into one space.
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