4 Types Of Marketing Connections To Make With Your Client

Every successful marketing is an outcome of the connection between the marketer and the potential buyer. Connecting with customers is more than just communication. Connecting is a strategic effort to create relationships beyond the initial transaction. It involves communication, but it is so much more.
In the 21st century digitalized world, it’s easier to connect with your audience to grow your customer base, connections and also elicit sales. The 21st-century market leverage the relationship between the marketer and clients to enhance product engagement and increase sales.

In this article, we will look at the four types of connections that must exist between you a product marketer, and your Clients to enhance an adequate purchase and patronage of your product or services.

The ideology behind creating a connection with your client is not only to enhance sales but to ensure brand loyalty. The context of Brand Loyalty is realized based on the connection that exists among you as the marketer, the product, and the client. Clients often come back for the same product or services based on their relationship. Connected clients may not need to be enticed to return for more purchases, they return because they want to. More so, creating a connection with your client makes marketing less expensive for you and your firm. Marketing is cheaper when it involves someone you are connected with and more expensive when you aim to bring in fresh clients. The deeper your connection with your clients becomes, they tend to make more frequent purchases and even become advocates for your product or services.

It’s not enough to know that you need to connect with your clients and understand how to connect with them, you must also try to know the types of connections you must make with your client.

4 TYPES OF CONNECTIONS TO MAKE WITH YOUR CLIENT

1)VALUE/NEED CONNECTION

A greater percentage of clients approach you from a value/need-driven perspective, and to that effect, you must reciprocate to them from that angle. Connection is a two-way thing and the very basic connection that must exist between you as a marketer and a client. You and your client, have different perspectives and different needs. You each seek something and you both have something to give each other. You want to sell and your client wants value/needs satisfaction. To create this connection, you must seek to find out:
What does my client need?
How do I satisfy this need better than others?

This is the reason why focusing on the features of your products instead of the value and need satisfaction it brings, is not the best marketing approach. Approaching clients from their point of need and offering value or satisfaction via your product or service breeds a connection between you and that client. People tend to always go back to where they were satisfied.
The value/need connection that happens is a function of your client's quest for satisfaction and your quest for more sales and brand loyalty.

2)EMPATHY CONNECTION

Empathy connection simply refers to identifying with or understanding the thoughts, feelings, or emotional state of your client. This works like magic especially with the females who are more emotional than the males.
Your ability to understand how your client feels at the moment and identify with such feelings, helps you to sync and flow with the client. Consider some of these tips as helpful in building empathy and emotional connection with your clients:

1) Celebrate with your clients when they are celebrating.
2) Try to make them happy, don’t just be too official with your clients.
3) Smile and joke too. this makes them feel at home with you.
4) Show them you care
5) Personalize your products
6) Be philanthropic
7) Send the emails, cards, and Goodwill messages on their special days.

Sequel to that, connecting with your clients emphatically, give you leverage to connect your product and services to their personal life. You must understand that people have emotions and when they relate with you as a client, they come along with their emotions, and to deal better and keep them coming back, you must connect with them emotionally.

3)FINANCIAL CONNECTION

One of your core goals as a marketer is to make sales and this entails that you have to connect with the financial status of your client. There must be a synchronization between the cost of your product and the purchasing power of your client.
Here are tips to create a financial connection with your client:

1) Build trust and stay transparent
2) Provide financial capacity education
3) Create financial options for purchasing products and services
4) Understand the financial level of your client
5)Build a record of financial integrity.
6) Make provision for the client’s partnership
The emphasis on creating a financial connection between you and your client cannot be overemphasized. It is the assurance that your product will be exchanged for money as the case may be.

4) SOCIAL CONNECTION

Akin to empathy connection, Social connection goes a long way to establishing a personal relationship between the marketer and the client. Social connection entails linking up with the social life of your client. Clients to corporate better when they are in the same or similar social class as you.
Marketing is made easy with this type of connection.

There are 5 major
agents of socialization:
1)Family
2)Education
3)Religion
4)Peer, groups
5) Media and entertainment

If you can identify with your client based on any of these social platforms, it will enhance your marketing process. Imagine transacting with a Chelsea football fan and you are a Chelsea football fan, the uniformity of social interest binds them together and makes the flow of your transaction a lot easier. People from the same family or went to the same school or have the same religion to patronize themselves on that grounds.

Tips to build social connection
1) Identity your client’s social interest
2) Align yourself with the social interest of your client
3) Create a social synergy with your client
4) Engage them via social media and emails
5) Identify with their social activities and events

When you create these four types of connections with your clients, brand patronage and loyalty won’t be difficult to attain.