Understanding Digital Advertising
The world according to Marshall McLuhan is turning into a global village but the world is now a digital nuclear family. This implies that the world is smaller than its physical geographical mapping, from a digital perspective.
It’s imperative to say that in this digital era, ideas give you leverage but more to ideas is the ability to bring your ideas into tangible reality. Product marketing requires a lot of brain mix to be able to attract patronage to your product. Hence the power of digital advertising cannot be undermined.
Digital advertising which centers on the use of digital platforms to create awareness for products both digital and none digital is imperative in this era because a larger population of individuals with purchasing power are heterogenous physically but digitally harmonious, as such, it is easier to reach out to these people and create awareness.
People spend a lot of money doing ineffective product advertisements just because they do not understand the dynamics of digital advertisements. Here are some tips to have an organized and effective digital advertisement:
1) SPECIFY YOUR TARGET AUDIENCE:
Who is your product meant for? In other words, who are your potential clients? Every product is meant for a set of persons who either has the purchasing power or need which will be satisfied by that product.
Your inability to discern your product audience will leave you in limbo. Appropriate specification of your product target audience will equally help your decision your means of feedback solicitation.
2) ASCERTAIN THE LOCATION OF YOUR POTENTIAL CLIENTS:
Where can you find your potential clients? Which media are your potential clients conversant with? The answers to these questions about your product will help give your advertisement a direction. Example: If you have a digital product on for people within the age bracket 40-70 years old, Facebook will be the most appropriate digital platform instead of Twitter. This is because Facebook is most common to them more than Twitter.
3) UNDERSTAND THE PERSUASIVE LANGUAGE OF YOUR POTENTIAL CLIENTS:
A lot of digital advertisers and marketers have lost potential clients of their products because they do not understand the language that can persuade purchase and patronage.
Each set of the target audience has a language peculiar to them. Example: If your product is targeted towards children, the use of cartoon animations will attract and trap their attention and further persuade purchase.
More so, the ability to use languages akin to your target audience will enhance the effectiveness of your advert. Languages such as persuasive words, sex appeal, literary imagery creation, graphics designs, video animations, etc could be applied based on the psychological, financial, and economical position of your potential clients.
What dictions are relative to your potential clients?
What language can persuade your potential clients to make purchases?
Which mental imagery applies to your product and its potential clients?
The answers to these questions about the products you want to advertise will help you understand the purchasing language of your potential clients.
4)ADEQUATE PRESENTATION:
It is one thing to have a tangible product and another thing to make your target audience see reasons why they should buy your products. Structuring your advert presentation is as important as the product itself.
You need to make the people understand the product, assimilate the importance and usefulness of the product, have adequate knowledge of the product’s cost and other important details.
How you present your product will determine the purchase level of the product.
Furthermore, it’s very imperative to consider the principle of individual differences and the fact that people tend to understand one subject in different ways.
This implies that you have to find the balance point during your advert presentation as regards individual differences.
However, digital advertisers and marketers should try as much as possible to apply the use of dictions that is very familiar to their target audience, this will fasten their understanding of the product.
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