Written Content: Problems And Quick Fix

Over several decades, a lot of written content has saturated the webspace, struggling for attention, traffic, leads, and top ranking in SERP

However, the SEO google algorithm has its way of sifting through written content to rank good content.

Imagine taking out time to write an article or copy and it does not get seen by your target audiences, OMG!!!!!! you don't want that right?

This article will highlight the possible problem written contents and their possible solutions.

What could be the problem?

Most content problems are usually traced to these issues:

•Findability
•Readability
•Understandability
•Actionability
•Sharability

Read my article " The 3 important Cs of content marketing"
https://link.medium.com/FhiO3Sqi6mb

ASK YOURSELF THESE QUESTIONS BEFORE YOU CREATE ANY CONTENT.

1) CAN MY TARGET AUDIENCE FIND MY CONTENT?

if this is the problem

•Use SEO techniques to make your work seen.
• Use Backlinks
•Publicize your content via social media
• Seek the advice and endorsement of thought leaders.
•Be consistent and tag people
• Find your niche
• Determine your audience
• Know the location of your target audience
• Create a content strategy

Read this article " 5 steps to create an effective content strategy" https://link.medium.com/sYKWmvd84mb

2) IS MY CONTENT READABLE?

if this is the issue

• Write shorter paragraphs
• Use listings
• Use subheading more
• Cut off unnecessary adverbs and adjectives
• Avoid ambiguity
• Avoid poor punctuations
• Write for your audience

3) CAN MY TARGET AUDIENCE UNDERSTAND MY CONTENT?

In this case

• Use simple sentences more
•Avoid jargon
• Write in a conversational tone
• Use storytelling
• Avoid too much digression
•Simplify complex and compound sentences
• Avoid poor grammatical structures
• Align your content with your Headline

4) WILL MY USERS TAKE ACTION?

To solve this problem

•Use compelling languages
•Use persuasive call to actions
• Be empathetic
•Concentrate on the solution to their problem
•Create room for feedbacks
• Curtail sales pitches

5) IS MY CONTENT SHARABLE?

To address this

•Ask your audience to share your post
• Create value in your post
• Optimize your topic

Every content writing assignment will encounter issues from time to time. Understanding the problems of your content, will assist you in determining the best solution for the success of your content goal.